Senior marketing executives are focused on showing ROI and enhancing resource allocation. The EMRC provides an Executive Dashboard with the impact of your marketing across platforms, as well as insights to optimize efforts.
Senior communications executives must deal with new capabilities, from SEO to social media, across media relations, public relations, and government relations. The EMRC provides to support the Corp Comm suite in building capability and validating their performance.
EMRC offers benchmarking, competitive intelligence, market research, and customized research to marketers tasked with the daily execution of branding and direct marketing efforts designed to build value for their business.
Zach Clayton describes the three phases of social media adoption (marketing-led, customer-led, and enterprise-led) and how to align the C-suite around understanding the value of an integrated digital media strategy.