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The best way to improve digital media performance.

We gather information on digital marketing, analyze it, and report it to our clients. Our clients use our information and guidance to substantially improve their marketing effectiveness.

Learn More about the EMRC

  • What are Your Needs?

    CMOs

    Senior marketing executives are focused on showing ROI and enhancing resource allocation. The EMRC provides an Executive Dashboard with the impact of your marketing across platforms, as well as insights to optimize efforts.

    - View Resources Available to EMRC Members

     

    VP Comm

    Senior communications executives must deal with new capabilities, from SEO to social media, across media relations, public relations, and government relations. The EMRC provides to support the Corp Comm suite in building capability and validating their performance.

    - View examples of EMRC Corporate Communications Research

     

    VP Marketing

    EMRC offers benchmarking, competitive intelligence, market research, and customized research to marketers tasked with the daily execution of branding and direct marketing efforts designed to build value for their business.

    - View EMRC Research for Marketers

  • Executive Insights

    Zach Clayton describes the three phases of social media adoption (marketing-led, customer-led, and enterprise-led) and how to align the C-suite around understanding the value of an integrated digital media strategy.